Master
Structure
The Master's program is structured into five main thematic areas, each providing specialized and interdisciplinary training on digital technologies applied to medicine. The didactic units, covering a wide range of topics, include:
- Medical Area: From the transition towards digital medicine to the management of health data, the focus is on understanding the differences between traditional and predictive medicine. Practical applications of the Digital Twin are explored across various specializations, such as Psychiatry, Neurology, Cardiology, and Oncology, demonstrating how biometric data can be used for personalized diagnosis and treatment.
- Technological Area: This area focuses on the construction and management of the Digital Twin, including the interconnection of health data and emerging technologies such as Artificial Intelligence (AI) and the Internet of Medical Things (IoMT). Issues of cybersecurity and the protection of personal data are also addressed.
- Marketing and Communication Area: This section analyzes marketing strategies for the commercialization of healthcare services, effective communication with patients, and online reputation management. Students learn techniques to position themselves authoritatively in the digital healthcare market.
- Sociology and Communication Area: This area explores how healthcare communication and scientific dissemination have changed in the post-pandemic world, focusing on how to build ethical marketing based on authoritative sources.
- Legal Area: Legal aspects related to personal data protection, GDPR compliance, and ethical and legal issues related to digital medicine are covered. The topic of healthcare contracts is also explored, with particular attention to e-commerce regulations and cybersecurity.